coherence/sales-operating-system/

Sales Operating System
One of four questions that separate a commercial champion from a fan of the product.
I started as an enterprise CSM at WebEx, then ran enablement, GTM operations, and BI at private-equity-backed B2B SaaS companies. At OfficeSpace I owned the go-to-market systems and went deep on building with Claude. Now I’m building RevOps from the ground up as the first RevOps director at a Series B startup. The common thread is clearing the path for the people doing the work.
Two use Coherence, a fictional company, so their numbers are synthetic. The third rebuilds a workflow I built in RevOps, with made-up data.



Fixing it usually takes less technology than people expect.
Connected the sales methodology to the systems, content, and training sellers used every day, and raised value-selling content use by 50%.
Gainsight health scoring, playbooks, and risk management that supported the highest subscription gross renewal rate in company history.
Consolidated learning platforms ($1.5M a year saved) and moved analytics to Power BI after a large merger.
Built the RevOps function and an eight-person team, implemented Gong, and made bookings accurate down to upsell, cross-sell, and renewal ARR.
Owned the GTM systems and led the data foundation for AI workflows, including a Claude pricing tool for quotes and order forms.
First RevOps director, building the function from the ground up.